Our Team

We offer financial solutions and security through honesty, integrity and service.



Joe LaTour | Founder and President

Joe LaTour is the founder and president of LaTour Asset Management, LLC and LaTour Asset Management, LLC.

Joe’s motivation in starting his business centered on the idea of offering his clients a wider range of financial opportunities. He is an independent financial advisor specializing in investments and wealth management during the preservation and distribution years of retirement. With Social Security making up the foundation of the average retiree’s income, Joe provides solutions that dovetail their Social Security benefits with their other retirement assets providing the potential of reaching the desired financial goals of his clients. As an Investment Advisor Representative and Registered Representative, Joe offers an array of helpful and insightful retirement solutions. This allows for more diverse options when developing a plan specifically tailored for each individual’s needs.     Meet Joe LaTour Video



Darla Latour

Darla is licensed in the state of Missouri for both Life and Health. She handles all of our daily accounting needs and is actively involved in all of our client events.

On a personal note: Joe and his wife Darla enjoy giving back to their community by providing complimentary educational workshops. They also financially support and volunteer time for many charity events in their area.  Joe served in the military with the 101st Airborne. He married Darla in 1995 and they have two children Heidi and Josh. Joe and Darla enjoy working out together, spending time with family and traveling throughout the United States and overseas with his ministry team.


JoshJosh Latour 

Josh is a registered Investment Advisor Representative in the states of Arkansas and Missouri. He is also Insurance licensed in Florida and Missouri. His focus in the field of financial advice is centered on helping retirees make a smooth transition from their working years into their retirement years. His goal is to form a lasting relationship with his clients and helping give peace of mind regarding their ongoing standard of living throughout their retirement years. Josh and his wife Courtney live in the Southwest Missouri area with their two dogs, Darcy and Bentley. His favorite pastimes include hiking with friends and family and working as a youth leader at his church.     Meet Josh LaTour Video


Jim Margraf

Jim Margraf is insurance licensed in the state of Missouri, Arizona and Pennsylvania. Jim is a fiduciary, licensed in the state of Missouri as a Registered Representative and Investment Advisor Representative. Jim’s motivation centers on the idea of helping clients make a smooth transition into retirement and provide a pathway through the financial confusion. He specializes in investment and wealth management during the distribution and preservation years of those approaching and currently in retirement. With Social Security benefits making up the foundation of the average retiree’s income, Jim provides solutions that dovetail social security benefits with other retirement assets. This has the potential to reach the desired financial goals of his clients. As an Independent Advisor Representative, he offers diverse options when developing a plan specifically tailored for each individual’s need.

On a personal note: Jim was born and raised in Pennsylvania, He lives in the Southwest Missouri area. Jim is married to Lisa and they have two sons. Jim is an avid cyclist; he also enjoys hiking adventures with his family.     Meet Jim Margraf Video



DeniseDenise Wilson

Denise is the Office Administrator for both the Springfield and Ava offices. Denise joined our company bringing 16 years of administrative experience. She actively promotes our public image and manages the office compliance needs. She is a licensed Life and Health agent through the state of Missouri. Exclusively trained in Medicare and Social Security information, helping our clients navigate through their transitional years as they leave the work force.

On a personal note: Denise is married to Mark and they have 3 children, Kayla, Rachel and Logan. She is crazy about her children, grandchildren, nieces and nephews, enjoys watching her children’s sporting events, organizing/hosting family gatherings, and serving at her local church.



PattyPatty Miller

Patty is licensed in the State of Missouri for Life, Health, Property and Casualty. She mainly works out of the Ava office putting her knowledge to work for you. If you have questions regarding your insurance needs, Patty is there to answer your questions. If you listen to the local radio station, you may even hear her voice.

On a personal note:  Patty is married to Kent. They have two children, two grandchildren, and two cats.  They spend their personal time hiking and exploring the Ozarks. They also attend craft fairs and sell their fun photo gifts.




BarbaraBarbara Burns

Barbara Burns is licensed in the State of Missouri as an Investment Advisor Representative and a Registered Representative. Barbara serves as our Financial Administrative Assistant. She handles the paperwork for each client and makes sure forms and procedures are adhered to on a daily basis. She also serves as our contracting specialist, working with each of our companies to make sure contracting is complete and up to date. She keeps all of our licensure up to date with each state for the many companies we represent.

Barbara is insurance licensed with the State of Missouri for Life, Health, Property and Casualty. She holds her Series 65 in the State of Missouri and FINRA Series 7.

On a personal note: Barbara is a married to Travis and has six wonderful children. She keeps very busy with sporting events and enjoys an occasional night out for Bingo with her favorite people.




Patience Mitchell

Patience is an Administrative Assistant for the Ava office. She coordinates the documents for our Social Security workshops, and is in charge of keeping information on our clients current. She has worked in the insurance field for over 3 years and has her Life  and Health Insurance with the State of Missouri.

On a personal note: Patience takes care of her mother in her own home. She enjoys activities with her church, helping during church camp, babysitting her friend’s children, and photography. 





KaylaKayla Haden 

Kayla is a licensed life and health insurance agent in the state of Missouri. She is an insurance Broker for the various Medicare supplement and Medicare Advantage carriers in Southwest Missouri. She works with clients to educate as well as transition them into Medicare. She also serves in an administrative assistant role in mail sorting, scheduling appointments, copying, office organization, scanning and electronic filing of documents.

On a personal note: Kayla joined our team in 2015. She brings to us 7 years of working in customer service on the front line. In her spare time you may find Kayla hunting, at trivia night, crocheting, at the river or spending time with friends and family.



CourtneyCourtney LaTour 

Courtney joined our team in 2018 serving as our First Impressions specialist. Courtney will welcome your call with a kind voice, direct your call accordingly or greet you with a smile and a cup of coffee when you walk in our doors.

On a personal note: Courtney came all the way from Manitoba Canada to marry Josh LaTour and join our team. She is an excellent cook and loves to travel.